The important thing to remember when gathering evidence is that the more evidence the better - that is, the more evidence you gather to demonstrate your skills, the more confident an assessor can be that you have learned the skills not just at one point in time, but are continuing to apply and develop those skills (as opposed to just learning for the test!). Furthermore, one piece of evidence that you collect will not usualy demonstrate all the required criteria for a unit of competency, whereas multiple overlapping pieces of evidence will usually do the trick!
From the Wiki University
What evidence can you provide to prove your understanding of each of the following citeria?
Analyse internet-marketing requirements
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Determine the main business of the website, and the keywords currently used on each page Completed |
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Create a keyword suggestion list for the website, using online tools Completed |
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Analyse the best keywords for macro and sub-keywords Completed |
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Create recommendations for improved optimisation for image search optimisation (ISO), keyword density on web pages, and keywords used in headings and heading levels meta-elements and page tiles Completed |
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Analyse the pages, and recommend sections for content Completed |
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Analyse the current website position in organic listings Completed |
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Analyse the current success of online advertising Completed |
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Analyse current traffic analysis reports, using online tools and the web-hosting statistics Completed |
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Analyse the current success of the social network marketing content Completed |
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Prepare an internet marketing strategy report
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Use detail from the analysis to prepare a recommendation report for the client, covering the differences between search engine optimisation, search engine marketing, and social network marketing Completed |
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Make recommendations about search engines and social network media to the target, based on the volume of users Completed |
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Make recommendations regarding a timeframe for expecting improved search engine results Completed |
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Explain the search terms Completed |
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Make recommendations for the implementation of search engine optimisation, and search engine marketing, including a summary of recommendations on the methods to improve search engine rankings, both organic and pay per click (PPC) Completed |
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Implement the SEO strategy
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Implement the macro and sub-keywords on pages Completed |
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Implement keywords Completed |
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Implement the sections for content, and back links from quality websites Completed |
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Create online profiles for updating search engine data Completed |
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Introduce the website to major search engines Completed |
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Review the SEO
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Determine current website position in organic listings Completed |
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Review the current success of online advertising with regard to the website’s position Completed |
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Evaluate current traffic analysis reports, and compare these with previous results Completed |
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Prepare a client SEO result report
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Analyse website statistics, for site reports and listings Completed |
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Compare current statistics with previous site reports and listings Completed |
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Summarise the findings, and make further recommendations Completed |
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